Hanson Zandi

+44 (0)1628 957 480

iClosure

Device Strategy & Branding

The challenge: To bring together four established brands in a single communication and to capture the imagination of surgeons and sales team.

The solution: We linked the four brands by creating a new surgical wound closure technique – we named it ‘iClosure.’ This innovative and game-changing campaign is now being adopted globally.

The campaign: Naming, logo creation, press ads, iPad sales app, leave piece.